Legal
Privacy Policy
Last Updated: June 17, 2026
Carrara Collective ("Carrara," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, retain, and protect information when you interact with Carrara Collective, our website, our guest itinerary platform, and related hospitality services.
1.Information We Collect
We may collect information including the following.
Contact Information
- Name
- Email address
- Telephone number
Reservation Information
- Property information
- Arrival and departure dates
- Guest count
- Reservation details
- Hospitality service requests
Guest Preference Information — information voluntarily provided by guests, including:
- Dietary preferences
- Allergies
- Accessibility needs
- Service preferences
- Likes and dislikes
- Family preferences
- Birthdays, anniversaries, and special occasions
- Hospitality preferences
- Other information provided to help personalize future experiences
Communications
- Messages sent through the Carrara platform
- Service inquiries
- Guest feedback
- Reviews
- Survey responses
Payment Information — Carrara may maintain records relating to payments, invoices, payment status, refunds, and transaction history. Payment card information is processed by third-party payment processors (Stripe) and is not stored by Carrara.
2.How We Use Information
Carrara may use information to:
- Coordinate hospitality services
- Fulfill guest requests
- Personalize guest experiences
- Maintain guest preference profiles
- Communicate with guests
- Process payments
- Facilitate vendor arrangements
- Improve services
- Resolve disputes
- Prevent fraud
- Enforce agreements
- Comply with legal obligations
3.Sharing Information
Carrara shares information only as reasonably necessary to provide requested services. Examples may include:
- Providing dietary information to a private chef
- Providing transportation details to a driver
- Providing passenger information to a charter operator
- Coordinating information with participating Property Managers
Carrara does not sell guest personal information.
Carrara does not share guest information for unrelated third-party marketing purposes.
4.Guest Preference Profiles
Carrara may retain guest preferences and service history in order to personalize future experiences. Examples may include:
- Dining preferences
- Allergies
- Preferred activities
- Family needs
- Special occasions
- Prior hospitality arrangements
This information helps Carrara deliver a more personalized experience during future stays.
5.Data Retention
Carrara retains information only for as long as reasonably necessary to:
- Provide services
- Maintain guest profiles
- Meet legal obligations
- Resolve disputes
- Prevent fraud
- Maintain business records
- Enforce contractual rights
Retention periods may vary depending upon the nature of the information.
6.Deletion & Correction Requests
Guests may request access to, correction of, updating of, anonymization of, or deletion of their personal information by submitting a written request to Carrara.
Carrara may decline deletion requests when information must be retained for:
- Tax obligations
- Accounting requirements
- Legal compliance
- Fraud prevention
- Chargeback defense
- Dispute resolution
- Contract enforcement
- Business record retention requirements
7.Security
Carrara uses reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, disclosure, misuse, or loss.
No system can guarantee absolute security, and guests acknowledge that information transmitted electronically may involve inherent risks.
8.Third-Party Providers
Carrara may utilize third-party providers for services including:
- Payment processing
- Email communications
- Hosting
- Data storage
- Analytics
- Hospitality service coordination
Such providers may process information on Carrara's behalf in accordance with applicable agreements.
9.Children's Information
Carrara does not knowingly collect personal information from children except as reasonably necessary to coordinate guest services requested by an adult guest.
10.Changes to This Policy
Carrara may modify this Privacy Policy from time to time.
Updated versions will be posted through Carrara's website or platform and become effective upon posting.
11.Contact Information
Questions regarding this Privacy Policy may be directed to:
Carrara Collective — hospitality@carraracollective.com